Your business shouldn’t need you for everything.
I build custom software and automations for small businesses, from a single workflow that saves you hours to a full system that runs your operation. You tell me what’s slowing you down. I quote one fixed price, build it, and make sure it keeps running.
- Customer
Asks for a roof repair quote on the website
- Automatic
Texts back a price range: $2,150 to $2,600
- Customer
Books an inspection for Thursday at 10 AM
- Automatic
Confirms the booking and schedules a reminder
- Automatic
Owner and crew see the new job on their calendar
Hi, I’m Caleb.
I’m a self-taught developer in Orlando, and I studied cloud computing in college. For the past few years I’ve built and run algorithmic trading systems that operate around the clock with real capital, where reliability isn’t optional. I build your tools the same way, so they keep running long after I hand them over.
Most of the people I work with aren’t technical, and they don’t need to be. They know exactly where their time goes. Figuring out the fix is my job.
A few things I’ve built for myself
- Algorithmic trading platformA multi-account system that prices markets in real time and manages live orders on regulated exchanges, 24/7.
- Automated budgetsConnects to my bank accounts and cards, then tracks and sorts spending on its own.
- Discord botsSeveral, including bots that track P&L and post real-time trade alerts.
- Nutrition tracking appBarcode scanning, a searchable food database, and saved recipes. My household uses it to log meals and track nutrition in seconds.
Things I can take off your plate
Quick builds
$500 to $2,500, live in a week or twoAnswering new leads
Your customers get an automatic reply in minutes, day or night, even while you’re off the clock.
Writing quotes
Customers get a price from your website or a text without you typing anything up.
Copying data between apps
Your scheduler, CRM, and accounting stay in sync on their own.
No-shows
Reminders and confirmations go out automatically, so fewer appointments fall through.
Chasing invoices
Polite follow-ups on unpaid bills, sent on a schedule you set.
After-hours calls
An assistant that answers common questions and books the appointment.
Bigger builds
$2,500+, custom software built around your businessCustomer portals
A login where your clients see job status, documents, invoices, and messages in one place.
Custom internal apps
Software built around your exact workflow, replacing the spreadsheet everyone’s scared to touch.
Live operations dashboards
Sales, jobs, ad spend, and team performance on one screen, pulled live from every app you use.
AI document processing
AI that reads invoices, contracts, and intake forms and turns them into clean, organized data.
Booking and payment systems
A complete flow for scheduling, deposits, and reminders, built around how you actually take jobs.
Connecting everything
Real-time data pipelines that keep your website, CRM, accounting, and scheduling in sync.
Something else? Describe it and I’ll tell you honestly whether it’s worth building.
How it works
- 1
You describe the problem
A few sentences in the form below. No tech words needed.
- 2
We talk for 20 minutes
Free. I learn how things work today and where the time goes.
- 3
You get one fixed price
A written plan within 48 hours: what I’ll build, the price, and the date.
- 4
I build it, you try it
You test it on real work before it goes live, and I walk you through it.
What it costs
Projects start at $500. The first call and the quote are always free, and you get the exact price before any work starts.
Single automation
$500–$1,000One task handled automatically, using the apps you already have.
For example: instant replies to new leads, invoice reminders, form entries sent to a spreadsheet.
Connected workflow
$1,000–$2,500Several steps or apps working together, or a small tool on your website.
For example: a quote calculator, lead-to-booking flow, or review requests after every job.
Custom tool
$2,500–$5,000A standalone app or dashboard built for your business, with its own logins and data.
For example: a job tracker, client portal, or reporting dashboard.
Business system
$5,000–$10,000Multiple custom tools working together to run a major part of your business.
For example: intake, scheduling, billing, and reporting in one connected system.
Custom platform
$10,000+Software that runs your whole operation, or a product you sell to your own customers.
For example: a full operations platform or a customer-facing app.
Something else
Let’s talkOngoing development, AI projects, unusual ideas, or anything that doesn’t fit above.
Not sure where yours fits? Describe it and I’ll tell you.
Paying for it
Under $1,000 is paid upfront. Above that, half to start and half when it’s delivered. If you want something added along the way, I quote it before doing it.
If something I built doesn’t work the way we agreed in the first 30 days, I fix it. Free.
No fine print games. After that, an optional maintenance plan keeps everything monitored and up to date.
Questions people ask
Do I need to know what software to use?
No. Tell me the problem and I’ll recommend the approach. Where it makes sense, I build on the apps you already pay for.
What happens if it breaks?
Anything I built that doesn’t work as agreed in the first 30 days, I fix free. After that, a maintenance plan covers it, including breaks caused by other apps changing.
Who owns what you build?
You do. Your accounts, your data, and your build stay yours, even if we stop working together.
How long does it take?
Most projects go live in one to two weeks. Your quote includes a delivery date.
Do you only work with Orlando businesses?
I’m based in Orlando, but I work with businesses anywhere in the world.
What would you love to stop doing?
I read every one myself and reply within one business day.
Got it. Thanks for the details.
You’ll get an email from me within one business day with a link to pick a time for our call.